Privacy Policy

Last updated 1st January 2026

Who We Are

Axcelerate provides sales coaching, consultancy and development programmes for founders, sales leaders and commercial teams.

If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details provided on our website.

Information We Collect

Depending on how you interact with our website, we may collect:

  • Your name
  • Company name
  • Email address
  • Telephone number
  • Information you submit through our contact forms
  • Information you provide when enquiring about our services
  • Website usage information collected through Google Analytics, where you have given your consent

We only collect information that is necessary to respond to your enquiry, provide our services and improve our website.

How We Use Your Information

We use your information to:

  • Respond to enquiries and requests
  • Provide information about our services
  • Deliver our coaching, consultancy and training programmes
  • Improve our website using anonymous analytics, where consent has been provided
  • Maintain the security and performance of our website
  • Comply with legal and regulatory obligations

We only process your personal information where we have a lawful basis to do so, including fulfilling our legitimate business interests, performing a contract with you, complying with legal obligations or where you have given your consent.

How We Store and Protect Your Information

We take appropriate technical and organisational measures to protect the information we hold against unauthorised access, loss, misuse or disclosure.

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal, accounting or regulatory requirements.

Sharing Your Information

We do not sell or rent your personal information.

We may share information with carefully selected third-party providers where necessary to operate our business and website, including:

  • Website hosting providers
  • Google Analytics (where you have consented to analytics cookies)
  • Email and communication providers
  • Professional advisers where required by law or for legitimate business purposes

Any third parties processing personal information on our behalf are required to do so securely and in accordance with UK data protection legislation.

Automated Decision-Making

We do not use your personal information for automated decision-making or profiling.

Your Rights

Under UK data protection legislation, you have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information where appropriate.
  • Request restriction of processing in certain circumstances.
  • Object to the processing of your personal information.
  • Withdraw your consent at any time where processing relies on your consent.

If you wish to exercise any of these rights, please contact us using the details provided on our website.

Cookies

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function correctly, remember your preferences and, where you have given your consent, help us understand how visitors use our website.

How We Use Cookies

We use cookies to:

  • Ensure the website functions correctly.
  • Remember your cookie preferences.
  • Understand how visitors use our website through Google Analytics, where you have given your consent.
  • Help us improve the performance and user experience of our website.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, page navigation and remembering your cookie consent preferences. These cookies are always active because the website cannot function properly without them.

Analytics Cookies

With your consent, we use Google Analytics to help us understand how visitors use our website. This information helps us improve our content, user experience and the overall performance of the website.

Analytics cookies may collect information such as:

  • The pages you visit.
  • How long you spend on the website.
  • How you arrived at our website.
  • General geographic location (such as country or region).

This information is aggregated and does not directly identify you.

Analytics cookies are only placed after you have given your consent.

Managing Your Cookie Preferences

When you first visit our website, you can choose to accept, reject or customise your cookie preferences. You can change your preferences at any time by reopening the cookie settings available on our website.

You can also manage cookies through your browser settings. Please note that disabling some cookies may affect how the website functions.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our website, our services or legal requirements. Any updates will be published on this page.

Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details provided on our website.

Scroll to Top