The Axcelerate Programmes for Founders & Leaders
Selling shouldn’t feel uncomfortable, forced, or like you’re pretending to be someone you’re not
Axcelerate to growth and predictable revenue
In technical businesses, sales conversations often become:
- Too detailed, too early
- Technically-led instead of outcome-led
- Difficult for buyers to translate into decisions
All can result in buyer hesitation or worse, ghosting.
These programmes help you adjust the level you communicate at, so your buyers stay engaged and confident moving forward.
We use established and recognised sales methodologies to bring structure to your conversations that will:
- Define target customer profiles and drive new business opportunities
- Diagnostically uncover the customer’s real needs without interrogating
- Guide buyers with insight, not pressure
- Qualify to understand deal health and decision readiness
- Articulate your proposition in a value based format
- Maximise strategic upsell opportunities
- Reduce customer attrition
Axcelerate offers two connected programmes to support founders and leaders of technology businesses at different stages of their sales journey.
The Axcelerate Programme
The 16 week 1:1 sales coaching programme is for founders and leaders of technology businesses who:
- are involved in sales
- want more consistency and predictability
- feel their technical depth sometimes gets in the way of influencing clear buying decisions
It’s designed to enable you to create more structure, consistency and predictable revenue outcomes from your sales processes.
You’ll develop a repeatable approach to sales conversations without using scripts or pressure.
We work to systemise your sales, building a repeatable and practical sales process that fits your business and your buyers’ needs.
This programme is not generic sales training. You’ll learn to:
- Communicate value clearly
- Qualify leads effectively
- Build a repeatable sales process
What's included
Over the 16 weeks we work 1:1 to systemise your sales and build a repeatable, practical sales process that fits your business and your buyers’ needs.
- 1:1 coaching sessions
- Weekly group masterclasses
- WhatsApp support between sessions
- Practical workbooks and tools
- Role-play based on real opportunities (not theory)
- AI-supported evaluation tools
- Access to a peer accountability group
- All focused on your live deals – creating immediate value
After 16 weeks you’ll have:
- Clearer sales conversations
- Better qualification earlier in the process
- More confidence explaining value without over-explaining
- A sales process you can repeat and refine
- Consistent performance that leads to predictable revenue
£ 5000 +VAT
Momentum
This programme is about maintaining consistency to drive continual improvement for Axcelerate graduates.
You’ll receive ongoing sales support, further deal coaching, tools and continued WhatsApp support and accountability.
Designed for founders & leaders who have:
- Completed the 16 week programme
- Want to keep improving
- Recognise the risk of slipping back into old habits.
Sales systems work best when they’re used consistently and Momentum provides that ongoing structure.
What's included
- 2 monthly 1:1 calls focussed on your current deals/issues
- Continued WhatsApp access in between calls
- Ongoing role play and conversation refinement
- Continued access to all tools, resources and weekly group calls
- Peer accountability
£600 per month
Frequently asked questions
I have a technical background and hate "salesy" tactics. Is this for me?
Absolutely.
This programme is specifically designed for founders who are engineers or technical professionals first.
We do not teach “tricks.” We teach sales as a logical engineering process.
We use industry recognised methodologies to diagnose the true value of customer problems, not push products or services.
How much time will this require each week?
The core commitment is your fortnightly 1:1 session.
The work you do in the programme is not ‘extra’ work, you will be applying it directly to your business and your live deals.
We will be working on the opportunities currently in your pipeline so you are selling while you are learning.
My business is niche. Will generic sales training work?
This is not a pre-defined rigid training course.
The programmes are tailored to create bespoke sales systems specifically for you and your business.
What if I fall behind or struggle with a specific concept?
You are not left to figure it out alone.
You’ll have access to direct support via WhatsApp between sessions, meaning if you are stuck on a proposal or a reply to a client, you can message for immediate guidance.
The role play sessions also provide a safe space to practice without risk.
What exactly happens after the 16 weeks?
We do not want you to build a process and then abandon it, so most graduates move into the Momentum programme to ensure new habits stick and predictable revenue can become your new norm.
Still unsure? I’m always happy to have a chat.