Alan Lloyd

You land a small project. A security audit. A migration. A WiFi fix. You tell yourself it’s a foot in […]

You’re in a meeting with a prospect and everything feels fine… until they pull out a spreadsheet. Three MSPs side

It’s QBR season. You print a 10-page report from your PSA, drive to the client’s office, and open with, “As

You sent the proposal. £5,000 a month. The client goes quiet. A few days pass and your inbox stays empty.

Many founders leave discovery calls feeling positive. The conversation flowed. The prospect was engaged. Everyone agreed there was “potential”. Weeks

Feature dumping isn’t “bad sales behaviour”. It’s usually a warning sign. When founders start listing tools, platforms, and capabilities, it

(And How Structure Fixes It) There’s a moment in almost every sales conversation where things quietly go wrong. The prospect

Turning Guesswork into Deal Control If your pipeline feels busy but unreliable, the problem usually isn’t effort. It’s qualification. Most

How Founders Lead Calm, Predictable Sales Conversations When founders chase prospects, deals become noisy, emotional, and unpredictable. Not because the

If sales in your business feels unpredictable, emotional, or overly dependent on you, it’s not because you’re bad at selling.