Alan Lloyd

I reviewed a proposal recently that was written for IT people, not business owners. It was full of what I […]

That sentence is the sound of a deal dying. You have a great discovery call. The prospect is engaged. Then,

If great service sold itself, your phone would be ringing off the hook. Most MSP owners I speak to are

But without sales, you don’t have a business. You have a job and the salary is unpredictable. For most technical

A customer asks for a discount. You panic, you want the deal, and you say yes. “Okay, I can do

“Touching base” is one of the laziest phrases in sales. When a prospect reads “just checking in”, they don’t see

If you’re speaking for more than 40% of the time, you’re probably losing the deal. That’s a hard pill to

We talk a lot about resilience in business. Usually we mean losing a deal, a staff member quitting, or a

It sounds ridiculous when you say it out loud. But I hear it from technical founders every week. A founder

A founder told me about an “urgent” lead from Manchester. They needed a migration from Google Workspace to Microsoft 365.